Such was his success with his advertising campaign, that both his one and three bedroomed villas became fully booked throughout the summer seasons. He then moved his advertising programme, inviting villa owners to make contact with him as he had bookings for a number of villas. These villas and others are now an integral part of Villas in the Sun letting agency, which is now being run from an office in Plymouth where Peter joined forces with an old friend, Tim Rolt who recognised along with Peter the potential in this unique part of Spain where the sun shines 315 days of the year. The company has grown significantly since Peter ran his small entrepreneurial business from an office in his house, in St Mawes.

The original idea Peter had about letting his villa is now one of fifty villas the company has to offer via its bespoke website www.villasinthesun.co.uk., and a far cry from Peter's previous life as being headmaster of his own preparatory school in Honiton, which he sold some five years ago. Tim, who is now Peter's partner in Villas in the Sun ran a Mercedes dealership in the South West until last year. The partnership works well as Peter's skills of organising ( had to be being a headmaster) allows his time to be spent developing the letting element of the company, where Tim's entrepreneurial profile is well suited to the marketing of the website, and its hosting element.

The secret behind any successful business being managed in the UK, with Europe based operations is reliance on connections and relationships made in that country when you initially set up a business. In this regard Villas in the Sun are lucky in having the assistance of a highly respected Estate Agent, Lars Pehrsson, whose company is responsible for serving each property, which includes, laundry, cleaning and pool maintenance, along with his role of his estate agency business.